Donor Persona Starter Framework

Stop guessing and start attracting the right donors. This strategic starter framework helps you clarify who your ideal funders are, what moves them to give, and how to build messaging that resonates.

Whether you’re a nonprofit leader or an equity-driven brand, this tool is designed to help you cut through the noise and fund your mission with intention.

Includes:

• A one-page donor persona builder
• Guided questions to uncover motivations, fears, and triggers
• A clean, easy-to-use format for your team or next campaign