The Strategic Consistency Assessment Framework + The Superhero Marketing Trap Article
Stop Playing Superman and Start Building Systems That Actually Work
Tired of working 60+ hour weeks just to watch your systems crumble under pressure?
This isn't another productivity hack. This is a strategic intervention for recovering marketing martyrs who are ready to stop being heroes and start building sustainable success.
What You Get
The Strategic Consistency Assessment Framework (9 pages)
A comprehensive audit tool that helps you identify exactly where your organization is asking for heroic effort instead of building sustainable systems.
The Four Pillars:
- Communication Consistency - Close the gap between what you say and what people actually experience
- Process Consistency - Build systems that work under pressure, not just on good days
- Value Consistency - Align your resource allocation with your stated priorities
- Relationship Consistency - Show up the same way whether anyone's watching or not
Plus:
- 90-day implementation timeline
- Weekly review processes that actually work
- KPIs that predict sustainable growth (not just vanity metrics)
- Decision-making framework: when to innovate vs. when to focus on consistency
Bonus: "Why You're Still Burned Out: The Superhero Marketing Trap" (Complete Article)
The full strategic essay that inspired this framework, including personal stories, Superman insights, and reality checks about why endless effort doesn't equal endless value.
Perfect For
- Marketing managers drowning in competing priorities who need systems that work without heroic effort
- Nonprofit leaders trying to build sustainable growth with limited resources
- Consultants and agencies who want to help clients build consistency instead of just chasing campaigns
- Anyone who's tired of fighting fires and ready to prevent them instead
What Makes This Different
This was built by someone who's been there. 20+ years across federal agencies, nonprofits, tech startups, and consulting - I've lived every version of the superhero trap and learned what actually works when you're understaffed, overwhelmed, and under pressure.
No theory without reality. Every question acknowledges that real people have to execute these processes under real constraints. This isn't business school - it's the trenches.
Your burnout isn't a character flaw. It's a system failure. This framework helps you identify exactly where those systems are breaking down so you can build something better instead.
Ready to Stop Being Superman?
The organizations that consistently deliver results aren't the ones with the most creative campaigns or the hardest-working teams. They're the ones that identified where they were trying to be Superman—and built something better instead.
Investment: $7
Format: PDF (14 pages total)
Delivery: Instant download
Bonus: Complete essay that started it all
For recovering marketing martyrs who are ready to work smarter, not just harder.